The claw machine that used to be a “small supporting role” in the video game city is now gradually rejuvenating in the mobile Internet environment.
gift game machine,claw crane machine
So why is the claw crane machine a successful tool for fragmented time?
The market scale is growing steadily, and the charm of dolls should not be underestimated.
Since the 1980s, claw cranes were officially born in Japan. Because of its good entertainment, simple operation and low consumption threshold, it has gradually become a leisure and entertainment activity for people.
Since the development of the claw crane industry, data shows that the market has formed a market size of more than 60 billion yuan per year, and the market space is very huge. According to statistics from the China Industrial Research Institute, the output of crane game consoles in 2012 was 21.11 million units, which increased to 316,400 units in 2016, an increase of 7.97% over 2015. Claw cranes will exceed 370,000 units.
With such a market size and development potential, it is not difficult to understand why more and more claw players are coming. Many offline, movie theaters, commercial complexes, subway stations, playgrounds, theme parks, and doll machines can be seen everywhere, as long as you have time, you can hold hands at any time.
In fact, catching a doll seems to be a very simple mass game, but the usual business path behind it is worth recalling and studying.
1. Stimulate people’s desire to win
People who have tried to grasp the claw machine must love and hate it. Love is the glass cabinet filled with dolls you like, and you like the satisfaction of trying to catch the “prey” by yourself. Hate is a sense of powerlessness that cannot be trapped by life and death.
2. Conspicuous consumption
Young people now prefer to use claw cranes to get the doll they want. Moreover, these consumer groups are generally groups of three or five, or small couples appear in pairs. You want to successfully grab the doll in front of your friends. This sense of accomplishment is incomparable to buying one directly. This part of the consumer group has both the demand for entertainment consumption and the ability to consume expenditure. When they see new things, they try to catch unfamiliar and prone to consumption impulses.
Post time: Aug-03-2021